Greentomatocars in online and outdoor push

Having worked with large scale projection advertising in previous occupations, its an area Im naturally interested in, and am always looking for new ways to use it. 

I stumbled across this on the campaign website this afternoon, and I was blown away by it, a really good example of some guerrilla projections. 

Fantastic Projection Campaign

The campaign is for Greentomatocars an environmentally friendly taxi firm based in London.

Planning director Beeker Northam said: "We wanted to bring to life greentomatocars' sleeves-up but sophisticated approach to creating a cleaner environment. It's an inventive brand full of optimism, charm, inspiration and integrity and we wanted to make a film that embodied these values."

It's an innovative approach to the brief and I think it's an effective way of communicating the brands values and defines them from other taxi firms. Its the most creative advertising campaign I have ever seen for a business of this type. 

I really like they visual aspect of the campaign, modern technology allows designers to be hugely creative when constructing these campaigns, but they have left the visual element quite simple. The laser tag set up allows them to hand draw images onto the buildings, apposed to a polished, clean cut graphic. It's a quirky approach and I feel it really complements the brand values. 

Pre-Pay Pizza Hut

Fast food giant Pizza Hut were in the national press this week, after being accused of racism towards a group of black football players who visited their restaurant.

The Sun: Pizza Hut Story

 I don't agree that this was a racist act by the member of staff involved, nor do I want to dwell on this aspect of the story too much. However, what really shocked me was that Pizza Hut said they had recently introduced a policy of asking certain customers to pay in advance but this was up to the discretion of staff. 


Are they serious?
We are all taught from a young age not to judge a book by its cover. Now we have a global brand that are making decisions on who should pre pay for their food based on appearance only. I think this is a terrible message to be putting out and if they are not careful could lead to detrimental effects for the brand. 


Tut tut tut Pizza Hut.

Amnesty's guerrila campaign

I advise all to check this link out: 


http://www.creativereview.co.uk/cr-blog/2010/december/amnesty-guerrilla-campaign-makes-the-invisible-visible


Fantastic campaign launched by Amnesty International, to raise awareness of Amnesty's work seeking justice for unfairly treated or imprisoned people around the world.


The man in the image is Troy Anthony Davis, who has spent 19 years in America on death row for a murder he always said he didn't commit. 


Its a fantastic use of the urban environment, the railings look almost like prison bars which is an effective way to highlights Amnesty's work.