River Island - New look store

Whilst in Reading this weekend, I noticed that our River Island store had had a refit, I imagine that this is the new look for all the River Island shops nationally. 

While on a trend spotting trip in Manchester it was apparent that the 'urban' look seemed quite popular in store displays. Bare brick/plaster, industrial style lighting, scaffolding were seen quite often, all of this was used in the new River Island store. 

It looks much better, there is more to look at when you enter the shop, a vast improvement on the previous white walls-no decor look. 

I would compare the look of the store to All SAINTS, as you walk into the shop it looks very similar, even the signage outside has been changed. Lights spelling out the store name... where have I seen that before? 

Inside Store

Outside Store