Calvin Klein Christmas Window Displays

I read an interesting article this morning on the Campaign website. It was about the new Calvin Klein window displays that were unveiled this week. 


The article explains how Calvin Klein decided to drop the Christmas cliches and work with an installation artist for this years window displays. 


I watched the video on the Calvin Klein website, if people could check it out and post your opinions that would be great. As I found it quite interesting. 


http://www.calvinkleininc.com/cktv.aspx


I found the video quite dark, haunting almost. 


The music and pale use of colours, coupled with the dim lighting makes the video look very artistic and interesting to look at, but nothing connotes festivity to me. Its almost something that looks like it would be more at home in the V&A.


Having said this, could it just be that after seeing 23 years of red, green, gold and silver in window displays, I just don't know how to react to this visual interpretation of the festive season?


I wonder how many people will feel the same as I do? Its a risky approach for Calvin Klein. 


The window displays will be unveiled at selected CK Calvin Klein, CK Jeans and CK Underwear stores worldwide.